About Us

About New Gen

At New Gen, we believe supporting your body should feel simple, intentional, and grounded in quality.

We’re a UK-based wellness brand created for women who want to take a proactive, thoughtful approach to their health — especially during the most meaningful chapters of life. Whether you’re focusing on balance, energy, or long-term wellbeing, our mission is to provide clean, reliable support you can trust.

Why We Exist

Modern life can be demanding, and many women are looking for ways to feel more aligned, supported, and in tune with their body.

New Gen was created to offer high-quality supplements that fit seamlessly into a daily routine — without unnecessary additives, exaggerated claims, or short-term thinking. We focus on ingredients that support the body at a foundational level, helping women feel more balanced and supported from the inside out.

Our Approach

We take a considered, quality-first approach to everything we do:

  • Naturally sourced ingredients

  • Vegan-friendly formulations

  • No unnecessary fillers or artificial additives

  • Produced to high manufacturing standards

Our CoQ10 is made using a fermentation-based process and delivered in plant-based capsules, making it suitable for long-term, everyday use as part of a balanced lifestyle.

We believe consistency matters more than quick fixes — and that supporting your body should feel calm, empowering, and sustainable.

Designed for Women

New Gen is designed with women in mind.

Many women begin to prioritise cellular health, energy, and antioxidant support as they move through different stages of life. Our products are created to complement that journey — offering gentle, daily support without overcomplicating wellness.

We don’t promise miracles. Instead, we focus on quality, transparency, and helping women feel more confident in the choices they make for their body.

A UK Brand You Can Trust

We are proud to be a UK-based company, serving customers across the UK with care, transparency, and reliable support.

From formulation to fulfilment, we aim to provide a smooth, trustworthy experience — with clear information, responsive customer support, and products made to the standards we would expect ourselves.

Our Promise

✔ Honest, responsible wellness
✔ Clean, vegan-friendly ingredients
✔ No exaggerated or misleading claims
✔ Support you can rely on, every day

New Gen is about supporting your body — not pressuring it.